About Levi Strauss and Company - People and Denim

Levi Strauss company has not only added a new word to the language , their products have attained the level of symbolism for an entire generation throughout the world; in some places, "LEVIS" sells for the equivalent of hundreds of dollars.

This film presents a history of the company's 125 years of business, told through photos and interviews with the vice president, the chief designer, and the manager. Also covers the company's worldwide business activities, and its advanced labor relations - affirmative action, profit sharing, and job enrichment.

Movie Details

  • Language: English
  • Year: 1976
  • Length: 27:06
  • Country: United States

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